Peckham Spring
Cola recommends tap water
In 2004 Coca-Cola launched a new bottled water brand, Dasani, in the UK.
Grocer Magazine blew the gaff, or was it a con, the water came from Thames Water Sidcup, south London. That's right, tap water.
Coca-Cola's treatment process was examined and the water turned out to be decidedly unhealthy. The water contained traces of bromide which was not there before Cola started messing with it.
Cola's publicity spokesman reveals just how lost in corporate wonder land these people are:
Richard May, Chief Publicity Officer of Dasani, said he "was disappointed that the water had not been more successful".
Er, it might have sold better if it wasn't from the Sidcup Spring and not tainted with a carcinogen, you prat?
Peak Water
"Peak water" has already come and gone. Humanity uses more water than can be sustained, drawing on non-renewable reserves of water accumulated over thousands of years in deep aquifers.